UNIC Cranes dealer, Podniose, has launched a brand-new website for the distribution of UNIC mini spider cranes across Poland.
With guidance from UNIC Cranes Europe, Podniose have developed a 50 page-plus website to represent their company and their involvement within the UNIC dealership network. The new website aims to promote their business and UNIC Cranes products in an accessible way to potential customers in Poland.
The owner of Podniose, Marcin Drabczyk, commented, “We have successfully built a business around UNIC mini spider cranes and have already demonstrated their potential within the Polish market. The partnership with UNIC Cranes Europe has been second to none and has enabled us to become established in professional manner in such a relatively short space of time.
“Websites are at the centre of business promotion for any modern company. Our new website, podniose.pl, demonstrates the capability, reliability and efficiency of UNIC mini spider cranes showing content of the cranes in operation throughout Europe. We have been able to present our own projects on the website, showing our expertise and the application of mini spider cranes with in the Polish market.”
As part of the collaboration between UNIC Cranes Europe and the dealer network, extensive support is offered throughout the areas of technical support, parts, sales, marketing, servicing and repair, parts. In recent years, the marketing offering has been boosted to provide digital marketing, as well as the core support surrounding events and exhibitions.
Marketing manager for UNIC Cranes Europe, Daniel Ezzatvar, said, “It is very exciting to work alongside individual dealers to help promote UNIC products on an international level. Each dealer is faced with their own challenges and opportunities, which are often unique to their own country or geographic location.
“Digital communication offers an unprecedented level of product exposure and, using Podniose as an example, it shows just how effective it can be in helping to penetrate new markets. The success of this approach relies on building solid working relationships through communication and collaboration, which is the basis of a successful partnership.”
To see the new website, click here.
For any enquiries regarding UNIC mini cranes in Poland, contact Podniose on 0048 502 415 570 or email [email protected].
